{"id":5174,"date":"2021-01-20T13:38:00","date_gmt":"2021-01-20T12:38:00","guid":{"rendered":"https:\/\/mestro.com\/?p=5174"},"modified":"2022-01-12T10:40:01","modified_gmt":"2022-01-12T09:40:01","slug":"5-misstag-i-din-hallbarhetsrapport","status":"publish","type":"post","link":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/","title":{"rendered":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport"},"content":{"rendered":"\n

Hej d\u00e4r, <\/p>\n\n\n\n

Kristoffer fr\u00e5n Mestros marknadsavdelning h\u00e4r. Dagligen har jag kontakt med v\u00e5ra kunder som sparar b\u00e5de energi och pengar i jakten p\u00e5 en \u00e4n mer h\u00e5llbar fastighetsbransch<\/a>. Och vid ett \u00e5rsskifte hamnar jag, liksom andra, i att reflektera kring det som varit och det som kommer. <\/p>\n\n\n\n

F\u00f6r nu \u00e4r det \u00e4ntligen dags att st\u00e4nga det allt annat \u00e4n vanliga \u00e5ret 2021 och troligtvis sitter du i full f\u00e4rd med att sammanst\u00e4lla resultat som ska presenteras i en h\u00e5llbarhetsrapport eller liknande. Som alltid s\u00e5 vill vi ju s\u00e4ga att det gick b\u00e4ttre, att vi \u00e4r lite n\u00e4rmare m\u00e5let \u00e4n vad vi var tidigare \u00e5r. Att produktion, leverans och hela v\u00e4rdekedjan tagit sjumilakliv fram\u00e5t och allt \u00e4r helt enkelt h\u00e5llb\u00e4ttre. Men g\u00e5r det verkligen att s\u00e4ga efter ett \u00e5r som 2021?<\/p>\n\n\n\n

Mina tankar b\u00f6rjade ta fart efter att jag l\u00e4ste den h\u00e4r artikeln av Yrsa Lindberg i Resum\u00e9<\/a>, som h\u00e4r strategiskt monterar ner den stora \u201cmyten\u201d kring hur vi kommunicerar kring h\u00e5llbarhet. Alla \u00e4r v\u00e4l bekanta med begreppet \u201cGreen washing\u201d, men om du inte \u00e4r det – l\u00e4s den h\u00e4r artikeln<\/a>. D\u00e4r sammanfattas det snyggt i citatet \u201cGreenwashing is all about misdirection, showing one thing that distracts you from what is really going on\u201d.<\/em> Samtidigt faller vi \u00e4nd\u00e5 f\u00f6r det och \u00e5terupprepar det sj\u00e4lva. F\u00f6r det \u00e4r det som s\u00e4ljer – eller g\u00f6r det?<\/p>\n\n\n\n

H\u00e4r p\u00e5 Mestro \u00e4r vi, som du kanske kan gissa, helt galna i data. Ju finare data, desto b\u00e4ttre underlag. Med data kommer ocks\u00e5 en fr\u00e5gest\u00e4llning kring transparens. Vad \u00e4r m\u00f6jligt att p\u00e5visa? Och v\u00e5gar man visa upp just det?<\/p>\n\n\n\n

Min f\u00f6rhoppning \u00e4r att f\u00f6retag v\u00e5gar vara transparenta med sitt 2021. Precis som myndigheter och regeringar varit transparenta med att de kanske inte var optimalt f\u00f6rberedda f\u00f6r en kris i form av en pandemi, s\u00e5 b\u00f6r ocks\u00e5 f\u00f6retagen v\u00e5ga visa upp sina siffror och st\u00e5 f\u00f6r \u201chela sanningen\u201d.\u00a0<\/p>\n\n\n\n

H\u00e4r kommer mina 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d. <\/strong><\/h5>\n\n\n\n
  1. Trist disposition
    <\/strong>Det som vi har b\u00e4st f\u00f6rm\u00e5ga att komma ih\u00e5g \u00e4r det som n\u00e4mns f\u00f6rst och det som n\u00e4mns sist. Ibland n\u00e4r man l\u00e4ser rapporter s\u00e5 kan man ju hitta det mest intressanta n\u00e5gonstans mitt i. H\u00e4r l\u00e4r oss forskningen att vi borde g\u00f6ra annorlunda. Det finns m\u00e5nga studier som visar att v\u00e5r hj\u00e4rna har sv\u00e5rt att ta in all information n\u00e4r vi presenteras f\u00f6r en l\u00e5ng lista av punkter. S\u00e5 fundera noga p\u00e5 vilka delar och budskap som \u00e4r viktiga att f\u00e5 fram i din h\u00e5llbarhetsrapport och placera budskapen d\u00e4refter strategiskt f\u00f6rst och sist.
     <\/li>
  2. Undanh\u00e5lla information som \u00e4r besv\u00e4rlig<\/strong>
    Samtidigt som du \u00e4r strategisk i placering av dina budskap b\u00f6r du ocks\u00e5 ge l\u00e4saren \u201chela bilden\u201d, i syfte att \u00f6ka k\u00e4nslan av transparens i rapporten. Dvs. ju mer j\u00e4mf\u00f6relser, ju fler f\u00f6rklaringar av data och l\u00e4nkar till mer utf\u00f6rlig information, desto b\u00e4ttre.

    <\/li>
  3. Presentera siffror folk inte f\u00f6rst\u00e5r<\/strong>
    Vill du verkligen n\u00e5 fram med vilken p\u00e5verkan ditt strategiska arbete har haft – s\u00e4tt det i j\u00e4mf\u00f6relse! Kanske har du tillg\u00e5ng till benchmark-data p\u00e5 andra fastigheter i ditt omr\u00e5de eller s\u00e5 kan du referera till m\u00e5tt som gemene man k\u00e4nner igen. Det g\u00f6r vi bl.a. i Mestro PM, v\u00e5ra pdf-rapporter som v\u00e5ra kunder kan sprida internt. D\u00e4r har vi j\u00e4mf\u00f6relser b\u00e5de med uppv\u00e4rmningen av en pool och ett flygplans koldioxidutsl\u00e4pp. Vilka j\u00e4mf\u00f6relser kan vara relevanta f\u00f6r din verksamhet?

    <\/li>
  4. Strunta i designen <\/strong>
    39 sidor vit och svart text har vi nog alla tagit oss igenom n\u00e5gon g\u00e5ng, men t\u00e4nk vad mycket mer engagerande det kan bli med f\u00e4rg, form och bilder. En mobilbild p\u00e5 kollegorna kanske \u00e4r mer intressant \u00e4n en k\u00f6pt bild? Ja, ta dig tiden (eller k\u00f6p in tj\u00e4nsten) att layouta din rapport s\u00e5 att folk faktiskt vill l\u00e4sa den. D\u00e5 n\u00e5r ditt budskap fram.

    <\/li><\/ol>\n\n\n\n
    1. L\u00e4mna rapporten p\u00e5 skrivbordet
      <\/strong>N\u00e4r rapporten \u00e4r klar\u2026 d\u00e5 ska du ju b\u00f6rja dela den! Kanske kan du f\u00e5 lite tid att presentera insikterna i rapporten p\u00e5 ert n\u00e4sta allm\u00f6te. L\u00e4gg ut den p\u00e5 intran\u00e4tet och som en printad version vid kaffeautomaten. Det viktiga \u00e4r att dela insikterna med dina kollegor, oavsett avdelning. Ju fler som vet om vad du g\u00f6r, desto st\u00f6rre \u00e4r chanserna till att de kan bidra till ditt arbete.\u00a0

      Lycka till i ditt rapportskapande! Vill du skicka den till mig och fr\u00e5ga vad jag tycker f\u00e5r du g\u00e4rna g\u00f6ra det p\u00e5 min mail h\u00e4r.\u00a0Sk\u00e5l f\u00f6r ett h\u00e5llb\u00e4ttre 2022!<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

      S\u00e5 h\u00e4r optimerar du effekten av din h\u00e5llbarhetsrapport. Kristoffer, v\u00e5r Marketing Manager, delar sina tankar plus 5 smarta tips p\u00e5 hur du presenterar ditt 2020. <\/p>\n","protected":false},"author":2,"featured_media":5175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[14,37],"tags":[],"class_list":["post-5174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-spaningar"],"acf":[],"yoast_head":"\n5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro<\/title>\n<meta name=\"description\" content=\"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro\" \/>\n<meta property=\"og:description\" content=\"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\" \/>\n<meta property=\"og:site_name\" content=\"Mestro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/spendlessenergy\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T12:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T09:40:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristoffer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristoffer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\"},\"author\":{\"name\":\"Kristoffer\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/6abfdcac0eec096ffcba1cedd1016a67\"},\"headline\":\"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport\",\"datePublished\":\"2021-01-20T12:38:00+00:00\",\"dateModified\":\"2022-01-12T09:40:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\"},\"wordCount\":884,\"publisher\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/#organization\"},\"image\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg\",\"articleSection\":[\"Artiklar\",\"Spaningar\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\",\"url\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\",\"name\":\"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro\",\"isPartOf\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg\",\"datePublished\":\"2021-01-20T12:38:00+00:00\",\"dateModified\":\"2022-01-12T09:40:01+00:00\",\"description\":\"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.\",\"breadcrumb\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage\",\"url\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg\",\"contentUrl\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg\",\"width\":2560,\"height\":1613,\"caption\":\"5 tips p\u00e5 hur du optimerar din h\u00e5llbarhetsrapport\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\/\/old.mestro.com\/sv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#website\",\"url\":\"https:\/\/old.mestro.com\/sv\/\",\"name\":\"Mestro\",\"description\":\"Automatiserad energiuppf\u00f6ljning\",\"publisher\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/old.mestro.com\/sv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#organization\",\"name\":\"Mestro\",\"url\":\"https:\/\/old.mestro.com\/sv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mestro.com\/wp-content\/uploads\/2021\/02\/cropped-favicon.png\",\"contentUrl\":\"https:\/\/mestro.com\/wp-content\/uploads\/2021\/02\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Mestro\"},\"image\":{\"@id\":\"https:\/\/old.mestro.com\/sv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/spendlessenergy\",\"https:\/\/www.instagram.com\/lifeatmestro\/\",\"https:\/\/www.linkedin.com\/company\/mestro\",\"https:\/\/www.youtube.com\/channel\/UCfMpb7hUwvgwdUYzvntBSzg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/6abfdcac0eec096ffcba1cedd1016a67\",\"name\":\"Kristoffer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/02\/kristoffer-150x150.jpg\",\"contentUrl\":\"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/02\/kristoffer-150x150.jpg\",\"caption\":\"Kristoffer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro","description":"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/","og_locale":"sv_SE","og_type":"article","og_title":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro","og_description":"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.","og_url":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/","og_site_name":"Mestro","article_publisher":"https:\/\/www.facebook.com\/spendlessenergy","article_published_time":"2021-01-20T12:38:00+00:00","article_modified_time":"2022-01-12T09:40:01+00:00","og_image":[{"width":2560,"height":1613,"url":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg","type":"image\/jpeg"}],"author":"Kristoffer","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Kristoffer","Ber\u00e4knad l\u00e4stid":"4 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#article","isPartOf":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/"},"author":{"name":"Kristoffer","@id":"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/6abfdcac0eec096ffcba1cedd1016a67"},"headline":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport","datePublished":"2021-01-20T12:38:00+00:00","dateModified":"2022-01-12T09:40:01+00:00","mainEntityOfPage":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/"},"wordCount":884,"publisher":{"@id":"https:\/\/old.mestro.com\/sv\/#organization"},"image":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage"},"thumbnailUrl":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg","articleSection":["Artiklar","Spaningar"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/","url":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/","name":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport • Mestro","isPartOf":{"@id":"https:\/\/old.mestro.com\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage"},"image":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage"},"thumbnailUrl":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg","datePublished":"2021-01-20T12:38:00+00:00","dateModified":"2022-01-12T09:40:01+00:00","description":"H\u00e4r kommer v\u00e5ra 5 tips p\u00e5 vad du ska undvika f\u00f6r att optimera effekten av din h\u00e5llbarhetsrapport, utan att beh\u00f6va anv\u00e4nda dig av \u201cGreen washing\u201d.","breadcrumb":{"@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#primaryimage","url":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg","contentUrl":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/05\/Ha\u030allbarhetsrapport_KOmmunikationsmissar-scaled.jpg","width":2560,"height":1613,"caption":"5 tips p\u00e5 hur du optimerar din h\u00e5llbarhetsrapport"},{"@type":"BreadcrumbList","@id":"https:\/\/old.mestro.com\/sv\/artiklar\/5-misstag-i-din-hallbarhetsrapport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/old.mestro.com\/sv\/"},{"@type":"ListItem","position":2,"name":"5 misstag du inte vill g\u00f6ra i din h\u00e5llbarhetsrapport"}]},{"@type":"WebSite","@id":"https:\/\/old.mestro.com\/sv\/#website","url":"https:\/\/old.mestro.com\/sv\/","name":"Mestro","description":"Automatiserad energiuppf\u00f6ljning","publisher":{"@id":"https:\/\/old.mestro.com\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.mestro.com\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/old.mestro.com\/sv\/#organization","name":"Mestro","url":"https:\/\/old.mestro.com\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/old.mestro.com\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/mestro.com\/wp-content\/uploads\/2021\/02\/cropped-favicon.png","contentUrl":"https:\/\/mestro.com\/wp-content\/uploads\/2021\/02\/cropped-favicon.png","width":512,"height":512,"caption":"Mestro"},"image":{"@id":"https:\/\/old.mestro.com\/sv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/spendlessenergy","https:\/\/www.instagram.com\/lifeatmestro\/","https:\/\/www.linkedin.com\/company\/mestro","https:\/\/www.youtube.com\/channel\/UCfMpb7hUwvgwdUYzvntBSzg"]},{"@type":"Person","@id":"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/6abfdcac0eec096ffcba1cedd1016a67","name":"Kristoffer","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/old.mestro.com\/sv\/#\/schema\/person\/image\/","url":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/02\/kristoffer-150x150.jpg","contentUrl":"https:\/\/old.mestro.com\/wp-content\/uploads\/2021\/02\/kristoffer-150x150.jpg","caption":"Kristoffer"}}]}},"_links":{"self":[{"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/posts\/5174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/comments?post=5174"}],"version-history":[{"count":8,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/posts\/5174\/revisions"}],"predecessor-version":[{"id":7710,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/posts\/5174\/revisions\/7710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/media\/5175"}],"wp:attachment":[{"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/media?parent=5174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/categories?post=5174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.mestro.com\/sv\/wp-json\/wp\/v2\/tags?post=5174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}