Between 9am and 5pm (if we’re being honest, 7am and 11pm) I think, talk and read about the property industry and its quest for a more sustainable tomorrow. Lately, I’ve been stuck on what could be described as a conceptual dilemma – is the transformation of the property market a process or is it a goal? The 2030 Agenda influences all areas of today’s green policy, but can such a clearly articulated goal have a negative impact on the way we conceive a problem? Whatever happens, I wonder what will happen on 1 January 2031?” asks Axel Stenbom.